If a tree falls in the woods and no one is around to hear it, does it make a sound? The same can be said about businesses that fail to market themselves-no one will know they exist! Marketing firms help businesses develop and execute a marketing strategy that will increase visibility, brand awareness and sales.

There are different types of marketing firms, ranging from boutique agencies to full-service companies that manage every aspect of a marketing campaign. Each type of firm has its own unique services and specialties, but all focus on developing and implementing a marketing plan that will support a company’s growth goals.

Some examples of a marketing agency’s services include:

When choosing a marketing firm, it is important to find an agency that is a good fit for your business. Whether you’re looking for an agency to manage your social media, create content or update your website, it’s vital that the personalities of everyone involved mesh from day one. If you can’t work well with your agency, it’s going to be hard to get the results you want from the relationship. Asking potential agencies questions about their work style, approach to client relationships and contract terms will give you a sense of whether they are a good fit for your business.…